You have to be careful with these. some companies will put these logos up to trick consumers. When they say they don’t test on animals, that doesn’t mean that no animals were tested on completely. Each product goes through a series of stages and the animals might be tested on in that stage but not in the final stage when the product is actually created.
How disappointing! I guess once you find a honest vegan brand it’s probably a good idea to stick with them.
The bottom left is a trustworthy one from leapingbunny.org. It’s the only one I follow. :)
actually, the bottom three symbols are : leaping bunny, choose cruelty free and peta…
In my opinion CCF is much stricter than Leaping bunny (they won’t accredit companies owned by parent companies that test on animals).. but it is an australian only cert (so it’s not your fault for not knowing)
Check out a post i made on the various “cruelty free” logos and what they actually mean here
The ones you have to look out for are the ones that DON’T have these certification and make up their own bunny logo/ simply say “no animal testing” or something similar.
Dear VeganMakeup contributors,
First, I wanted to thank you for doing important work for the vegan and animal-lover community. I tried reaching out to you about the post you made about Lime Crime earlier this week, but haven’t heard back. I wanted to take a moment to address some of your concerns.
From our humble beginnings in 2008, Lime Crime was always a cruelty-free company. As an animal lover and rescue enthusiast, I made it my personal mission to develop cosmetics that were not only true-to-color, but also kind to our animal friends. As I spent more time learning about veganism, it became clear to me that there is no reason why Lime Crime couldn’t be vegan-friendly, too! While most of our products already were vegan (i.e., devoid of any animal-derived ingredients), this meant eliminating beeswax and carmine from a few others.
In 2010 I personally oversaw the reformulation of our entire Opaque Lipstick range, replacing real beeswax with synthetic wax. Waterproof Eyeshadow Helper underwent a similar reformulation in 2012. The two eyeshadows that contained carmine — a red pigment found in certain insects — were eliminated from the line in 2010. Please note that we never marketed our non-vegan products as vegan; prior and during the reformulation, we labeled diligently which is which on our website, to avoid any confusion.
As of 2012, Lime Crime is proud to be a 100% vegan makeup line.
You mentioned Petrolatum. It’s an ingredient used in cosmetics as a conditioning or thickening agent, and our liquid-to-matte lipstick, Velvetines, was originally formulated with it. I found a lot of misinformation on the internet about the manufacturing process of this ingredient – specifically, articles claiming that it is “filtered through animal bone char”. This is not the only way petrolatum is made. Our manufacturers, for instance, use active charcoal filtration system, derived from vegetation, making our petrolatum completely cruelty-free and vegan-safe. You did note correctly that petrolatum is no longer a part of our ingredient deck. This is because we’ve recently switched labs and found an alternative way to make the formula, not requiring the ingredient. We didn’t feel the need to make a public announcement since it didn’t affect the performance of the product at all.
To sum it all up: both, the old and the new Velvetines are vegan-friendly and cruelty-free, so our customers have nothing to worry about! <3
Other cruelty-free brands, such as Too Faced, use petrolatum in their formulations as well.
Let’s talk about Acrylates Copolymer (used in our tone-shifting Zodiac Glitters). The source mentions animal testing, but nowhere does it say that it is “required” by law. It is not. Like many commonly used ingredients in cosmetics, animal testing unfortunately may have occurred in the past (even drinking water has been tested at some point), but is no longer mandated today. While we can’t change history, it is our duty as a cruelty-free company to ensure that no animal-testing occurs at any point during the making of our products. Many cruelty-free brands, big and small, list Acryolates Copolymer in their ingredient deck (Too Faced, OCC).
I’ve addressed a similar concern about Red 40 in the past. Many cruelty-free brands use it as well (Tarte, Sugarpill). You can read more of my thoughts and research on the use of Red 40 Lake Dye in cosmetics here.
Last but not least: I’m happy to announce that in addition to being PETA-Certified Cruelty-Free, Lime Crime is in the process of becoming Leaping Bunny-approved. We’ve always been committed to the cause, and getting to display the Leaping Bunny logo on our products is a big deal to us!
I appreciate you taking the time to read my lengthy letter. I hope it helps clear things up a bit.
Wishing you all the best,
CEO & Founder
Lime Crime Cosmetics
In the past they have claimed their products are vegan, when they contained beeswax and carmine.
Now more recently with their Velvetines, it has come to light that petrolatum is not a vegan ingredient (it is filtered through bone char) and when called out about it, doe deere Claimed that “it is…
If all of what you say is true, why would you block someone and remove their comment on instagram for sharing this post? (x)
You also did not try reaching out to us, we have received no messages from you (In fact I didn’t even see your reply until someone informed me of it)
I have a problem with you saying lime crime was “always a cruelty free company” when carmine and beeswax can not be obtained without cruelty. (obviously you are not the only one who misuses this terminology and it’s a problem with the makeup industry and use of “cruelty free” as a whole)
Cruelty free does not simply mean “no animal testing”, cruelty free means there is no cruelty involved, if bugs are being crushed up and killed that is cruelty.
So It’s good that you no longer use those ingredients.
Thank you for clearing up about the Petrolatum, Acrylates Copolymer and Red 40 and providing helpful links.
And I hope you do get leaping bunny certification, it would go a long way in disproving all of the claims against Lime crime. If you wanted to go further you could also get vegan society approval, then vegans might have confidence in buying your products.
The OCC lip tars first come to mind. They have a colour called Hoochie which is quite blue, but the unique thing about the lip tars is that you can mix them to get any shade you want. You could even get the Primary colours pack (I don’t think it’s out yet, but very soon it will be) and that way you can literally make any colour you can imagine. (It comes with white, black, red, blue and yellow).
Also definitely check out our lipstick tag!
If anyone has any other suggestions, definitely reply to this post!
More vegan makeup!
Liquid Lipsticks from Pretty Zombie Cosmetics. They’re like the Lime Crime Velvetines but without the Lime Crime shadiness and squick.
Red is Zombettie
Purple is Potion #9
Liquid eyeliners from Lush’s Emotional Brilliance line. Purple vegan liquid eyeliner is like the holy grail, and this one is pretty fantastic. Not thrilled with the brush or bottle designs, but the product itself is nice, dries quick, and richly pigmented.
Purple is Feeling Secure
Blue is Calm
The British Union Against Vivisection (BUAV) runs several very prominent campaigns, several of which are aimed at the use of animals in laboratories used for experimentation for cosmetics and household products.
These campaigns run under the titles:
Cruelty Free International
Go Cruelty Free
No Cruel Cosmetics
Leaping Bunny (Coalition for Consumer Information on Cosmetics)
They also have ‘The Little book of ‘Cruelty Free’ for UK residents which acts as a guide for ‘cruelty free’ shopping.
I am asking that people sign this petition to draw attention to the damage using such wording is doing. Cruelty Free is a misnomer, we are always going to unfortunately cause harm to someone, somewhere, by our sheer existance. But for the purpose of this petition I am using it to highlight that unless a company is vegan then they are not cruelty free. Experimentation is cruel, but so is using animals as ingredients.
I recognise that BUAV does state on their website that they are not a vegan organisation but people see the tag ‘Cruelty Free’ and assume that this means it is safe to use.
I have spoken to many, many, new vegans and more experienced vegans who have thought that this to be the case. They are shopping when seeing the bunny and purchasing it without looking any further, simply because ‘cruelty free’ should mean just that: vegan. When I was doing research for this petition to see how big an issue this was, more people had their attention drawn to it, who too had also been confused and were buying non vegan products.
In signing this petition I ask BUAV, that you please reword your campaigns therefore indicaticating CLEARLY that you are not endorsing vegan products. You are focusing on the testing side alone. It is confusing and causing much harm to our animal friends. Saving lives is important and living vegan is inclusively aiming to do that. Please do not hinder us in doing so. Please remove ‘Cruelty Free’ from all your campaigns.
Yes of course, some of the ones below may not be over 12 piece though.
I personally Have the Furless professional brush set, and i love it! (they are also having a 20% off sale atm)
Then there is Bdellium Tools (only the coloured bamboo ones are vegan, but they have three different colour sets)
ELF studio brushes (these are probably one of cheapest you’ll find, they are alright brushes too!) ELF do have another range of brushes that are even cheaper, called the “essentials” brushes, but they are made with animal hair, so are not vegan.
The sigma Mrs bunny and Mr bunny kits (only the bunny kits are vegan)
Morphe Brushes also do two vegan friendly sets (they are labeled vegan, one is pink and the other pink and blue)
Sedona lace have a vegan set
There is also surprisingly a large amount of vegan brush sets for fairly cheap on amazon, so check that out (but be careful, often some non vegan items come up in the search)
Of course your finances are probably going to dictate which set you go with, I have personal experience with furless brushes, and I do highly recommend them because they are a 100% vegan company and their brushes are amazing!
I hope this helps xox
ETA: Both Ecotools and Real Techniques are totally vegan companies that sell brush sets. I’ve used brushes from both! Real Techniques has especially soft brushes, and they color code the handles by type as well as providing how-to videos!
In the past they have claimed their products are vegan, when they contained beeswax and carmine.
Now more recently with their Velvetines, it has come to light that petrolatum is not a vegan ingredient (it is filtered through bone char) and when called out about it, doe deere Claimed that “it is vegan”
now mysteriously it has disappeared from the ingredients list on their website.
They have not made any announcements about reformulations or apologies for using a non-vegan ingredient in a product they claimed to be vegan (again) which leads me to believe that they only changed the ingredients list and not the actual formula. It also comes into question if the beeswax they use is actually synthetic beeswax. How are we even meant to know? especially if in the past Doe deere didn’t even comprehend that beeswax was not vegan, and why vegans do not use beeswax.
Then there is THIS claim that Lime crime in fact contain ingredients that are tested on animals! (the bottom picture is from this website, which is about animal testing done in 2002, so I’m not sure If it still applies)
How can we continue to trust a brand that mislabels products as “vegan” time and time again? You can’t.
I will be making a post soon about Some vegan dupes for Lime crime products. Stay tuned.
Hello! I’ve never personally tried these products, so if any of our followers have and have any recommendations, let us know!
Firstly there is Relogy, they are a completely vegan company that specialize in acne products! it’s very encouraging when a product guarantees results or your money back! (that said i think it’s about $50 a month, may not be what you’re looking for)
There is also Dr. Dennis Gross products, alot are vegan!
People often ask me which brands at Sephora are vegan-friendly. There are actually quite a few (e.g. Obsessive Compulsive Cosmetics, Tarte Cosmetics, and Lavanila), but today I wanted to focus on Too Faced. Not only is Too Faced a 100% cruelty-free beauty line, but they also have a pretty extensive selection of vegan cosmetics (WOOT!). Even their makeup brushes are made with soft and gentle “teddy-bear hair.” How cute is that?
Here is a complete list of Too Faced’s vegan-friendly products:
Post shared from Vegan Beauty Review